A friend of a friend told me a great story about being with avid when they brought digital editing to the film industry. The first time he showed the system, the editors said, "you don't understand, if the director comes in and we aren't cutting film and taping it together, he will think we aren't working". It took him two years to convince them that they were experts in composing scenes and not cutting film. Remind you of any other industry? Except 20 years later?